10% Happier

I had the pleasure of driving this fun social blend of meditation exercise/advertisement for the brand formerly known as 10% Happier from concept to completion. The goal was to create a gamified version of a meditation exercise that involved concentration and introduce the app from there. The concept that was finally decided and executed on was an "arcade of daily distractions" This was the project the started my venture into full time freelance work back in 2019 and it now holds a special place in my heart.